Blog

Driving Citizen-Centric Engagement

Written by: Dan Chenok A Citizen-Centric Government experience is going to be the new normal in today’s Digital world. Mark Fisk is the lead author for this article.  Mark is a Partner within IBM’s Global Business Services division. I had the privilege of recently attending the Citizen’s Engagement Summit hosted in Washington, DC to learn

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Does SoLoMo Help Employee Brand Engagement?

I attended a C-Suite conference last week in Boston. I heard a new term called SoLoMo. So I googled it and learned that it means Social-Local-Mobile. Definition – What does SoLoMo mean? The following is an explanation from the helpful website, Techopedia. https://www.techopedia.com/definition/28492/solomo “SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the

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Brillance@Work — How To Enhance The Employee Experience Through Technology

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” – Arthur Schlesinger, Historian In “The 11 Vital Internal Communications Trends You’d Be Crazy to Ignore,” Shel Holtz states that “with employees able to see instantly what their work team peers, project peers, bosses and

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Brillance@Work — Speaking Authentically Delivers On Your Brand Promise

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Your employees are your best advocates for business success. But you must carefully plan how to help them spread their love of your organization. In “8 Steps to Turn Staffers into Online Brand Ambassadors,” Courtney Howell states that “when provided with proper training and the right tools, employees can add

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Has Your Governance Gone Too Far?

How many of you read that headline quickly and thought it said, “Has Your Government Gone Too Far?” I was afraid of that when I was writing this post, as it seems like politics is on everyone’s mind these days. But this article isn’t about government, though it is about rules, and more importantly, rules

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Brillance@Work – What Does Your Internal Brand Achieve?

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Many organizations don’t realize what they can achieve through their own employee advocates. They are missing out on increased brand awareness and employee and customer satisfaction. In “How to Turn Your Employees into Your Biggest Advocates,” Amanda Grinavich states that “employees’ passion about where they work and what they

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Brilliance@Work – Using Video To Engage And Educate Employees On Your Brand

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and

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