Marketing

Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does not have a marketing specialist

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By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation that service should be quick

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Is our strange fascination for mobile games and augmented reality something we are authentically pursuing as disciplined consumers — or are we actually being consumed? We like to think we’re disciplined consumers but if we don’t find time to unplug and look around, we may wake up and realize we’ve become victims of an extremely addictive and lucrative game. Pokémon GO has

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Written by Molly Kittle, Vice President, Strategic Services, Bunchball The 5 Key Intrinsic Motivators of Employee Engagement from Bunchball   Every manager craves a highly committed, motivated workforce. When workers are engaged, business performance is better, customer satisfaction scores rise and ultimately, revenues increase. But keeping employees engaged isn’t easy – particularly in today’s distracted and fragmented workplace. Boilerplate training

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Written by: Matt Manning, Inward Strategic Consulting In 1996, Nintendo released a role-playing game for their handheld Game Boy system called Pokémon, short for “pocket monsters”. In this game, “trainers” explored a world filled with animal-like characters called Pokémon. The goal was to catch Pokémon in a ball, and then train them by battling other Pokémon. As you gained experience,

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Written by: Christie Wroten 1. Failing to personalize the training experience. When you’re using gamification for mandatory online training, consider your learner’s preferences. Even though gamification is the current trend—and has tons of success—not all employees will want to participate. Make gamification a choice. An article I read in Chief Learning Officer points out that “there are some segments of

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Written by: Nikos Andriotis Gamification, the idea of using game-based techniques to increase engagement in a non-gaming activity, might have began as a novelty reserved for web 2.0 social startups, but is now an accepted part of the web in general and the eLearning industry in particular. And not just in eLearning courses meant for the general public — gamification

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Originally posted on Compliance Center by Ilyssa Levins and Debra Michaels Conventional wisdom holds that the best way to boost a team’s creativity is to unshackle them from constraints. But innovation expert Adam Richardson, in his Harvard Business Review blog post entitled “Boosting Creativity Through Constraints” counters this perspective and uniquely asserts that the best ideas actually come not from

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By: Jim Shaffer, Jim Shaffer Group Many organizations could improve results if their external and internal communication worked together to improve the customer experience. For this to work, internal communication would need to broaden its role. Some are doing that. I recently addressed a conference of business communication professionals on the role of a trusted advisor, a term used by

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Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which, ultimately, makes the way you

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