Healthcare

The Transition of the Chief Marketing Officer to the Chief Growth Officer-It’s the Real Thing

Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight

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Consumer trends impacting healthcare marketing in 2018 have already happened

By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to

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roadmap

The Roadmap: How to Start and Plan a Digital Marketing Strategy

Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does

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health care

6 Most Common Healthcare Content Marketing Problems – Solved!

Written by MedTouch Insights. Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve

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2nd Storytelling for Healthcare Marketing & Communications

Do’s and Don’ts of Social Media for Doctors

By Casey O’Quinn, Gravity Digital. Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA. We see doctors taking all kinds of approaches to addressing social media for their practice.

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blog health care

6 Most Common Healthcare Content Marketing Problems – Solved!

By MedTouch. Content Marketing Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve

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health care communications

Is Inbound Marketing Right for Medical Practices?

By Matt Brannon, Gravity Digital. Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in the 1990’s when Seth Godin began

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What Healthcare Marketers Need to Know About Millennials

By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation

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health care intranet

The Top Compliance Challenges For Hospitals in 2016 and How An Intranet Can Help Overcome Them

Written by Giuliana LaMantia, HospitalPortal.net The Joint Commission released the top CMS requirements that posed the biggest challenge for hospitals, ASCs, LTCs, etc. to remain compliant with in 2016. Many of these challenges can be mitigated with the use of a standardized, internal communication system. We took a look at the top challenges for hospitals,

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The Most Bang For Your Buck: Social Media Tools To Enhance Marketing

Written by Anne Sweeney, HospitalPortal.net. Social media is a prime spot that users turn to for news and information, not only from friends and family members, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner

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