Communications

By Stacy Wilson, ABC Eloquor Consulting, Inc. It was just four weeks before their scheduled launch and our client’s project lead hadn’t made any progress on wrangling thousands of pieces of content for a new HR site on their digital workplace. How would they be ready for launch? It’s a classic example of why you should never leave content until

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Video is undoubtedly a hot trend in almost every area of business, and that includes recruiting and talent acquisition. This versatile tool has the ability to portray an image or communicate an idea that might not be impactful if shared in written form. And, thanks to the increasing popularity of video, communicating visually through video can be an effective and

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It’s estimated that 90% of people trust the recommendations of people they know, according to Nielsen. Given our human nature to listen to our peers, leveraging an employee advocate program to recruit new employees seems like a no-brainer. Your employees should be your best brand ambassadors. It is their employee experience and willingness to share that with their peers that

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Employer brand, sometimes referred to as talent brand, can be a powerful asset to attract new talent. Creating and nurturing an employer brand is an investment in organizational development that many recruiters and talent acquisition professionals can leverage in their daily jobs. The idea is to build a brand that inspires and motivates current and potential employees. Don’t have an

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Recruiting passive candidates is not necessarily a new concept in the world of talent acquisition, but it’s becoming critical in the current “war for talent”. Gone are the days where recruiters can post a job listing and wait for the perfect candidate to find it and apply. Recruiters and talent acquisition professionals are getting more creative with how to successfully

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Maintaining a strong company culture and engagement among employees is critical during times of rapid growth. Not many companies know this better than Facebook. Advanced Learning Institute sat down with Andrew Blotky, Manager of Internal Communications at Facebook, to get a better understanding of the internal communications challenges Facebook faces and how they overcome them to drive employee engagement. Here’s

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Government agencies at the local, state, and national level are finding new and innovative ways to leverage social platforms as a low-cost and effective communication tool. While there can be challenges, there are also undeniable benefits of using social media for government outreach and citizen engagement. Before you remove ‘social media’ from your ongoing communications strategy, consider these 7 benefits

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There is an increasing focus on customer service and citizen engagement in government. Many agencies are turning to social media as a way to extend and improve customer service. Here are some ways to successfully leverage social platforms to deliver better customer service, and a few proven best practices to consider when engaging citizens on social media: Engage citizens and

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Leveraging social media for government communications is an effective, low-cost solution that’s gained momentum in the last several years. Creating a social media policy for government agencies is a critical step in implementing an ongoing digital engagement strategy for citizens. Although there’s no way of knowing exactly what situations might arise on social media, it’s important to have a protocol

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By: Jim Shaffer, Jim Shaffer Group Many organizations could improve results if their external and internal communication worked together to improve the customer experience. For this to work, internal communication would need to broaden its role. Some are doing that. I recently addressed a conference of business communication professionals on the role of a trusted advisor, a term used by

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