Posts By: Rebecca

advanced learning institute

Blue collar or white collar — does what you wear to work really matter?

By Hannah Beasley, Non-Desk Matters. A few years ago, I visited a manufacturing plant that was just over a year old. In a historically difficult industry, the leadership at this plant wanted to implement new and innovative strategies for increasing productivity and improving the culture. Older facilities producing similar outputs had struggled for decades with

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Workplace by Facebook: The Internal Communications Game Changer

By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum. Technology has the potential to deliver huge communication and productivity benefits within an organisation but it won’t change how we work. That takes people. The intersection of internal communication and social media within an organisation is a good place to study human behaviour. The return on

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storytelling corporate communications

Importance of Communicating the Company Story

By Tribe Inc. Every company has a good story to build on. Some may think they don’t, but when you dig deep into the process that resulted in your organization’s current level of success, you realize there are important moments people can relate to and empathize with. It’s these singular moments that bring uniqueness to

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What Healthcare Marketers Need to Know About Millennials

By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation

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Collaborating For a Better Constituent Experience

By Francesca El-Attrash, Granicus Blog. Collaboration is a common theme in government today because it can increase employee productivity, improve communication, enhance resource sharing and even cut costs. But in a drive to achieve these results, many collaboration projects forget the ultimate objective of government: serving citizens. Too often, collaboration efforts improve internal operations while

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mobile workforce

Case Study: Communicating with a Mobile Workforce

By Paul Barton, ABC, Principal Consultant, Paul Barton Communications, LLC. How do you communicate with employees in the field? That’s been the million-dollar question for many years for internal communication professionals. But advances in mobile technology are making this challenge a thing of the past. Charlie Gilbert One company that has embraced mobile communication technology

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Top 10 KEY insights from the 7th Intranet & Digital Workplace Summit

By Gregg Apirian, Managing Director, Vignette. What A Great 3 Days! We recently had the honor of chairing the ALI 7th Annual Intranet & Digital Workplace Summit in San Francisco. It was great to meet all the attendees, but even greater to have walked away knowing that everyone thought the three days we spent together were

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