Posts By: Erin Sherwood

Creating Video Content for Social Media: The Top 3 Mistakes to Avoid

Creating Video Content for Social Media: The Top 3 Mistakes to Avoid

February 27, 2019 By Meredith Duhaime  |  Brightcove In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage

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4 Scenarios When You Should Use Internal Email Instead of Workplace Chat Apps

by PoliteMail Software | Feb 20, 2019 | In the past five years, workplace messaging platforms (also referred to as chat apps) have become increasingly popular. In fact, messaging platforms have acquired millions of active daily users in the past five years. In addition to traditional email, many businesses use workplace chat apps like Microsoft

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employee intranet

6 Reasons Why Your Organization Needs a Modern Employee Intranet

It’s probably no coincidence that while a reported 87% of today’s workforce still typically receives company information via an intranet (in addition to email or in-person), it’s that exact same number who say that they’re unengaged with their jobs. According to a 2018 Gallup poll, “a staggering 87% of employees worldwide are not engaged.” Could

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Poppulo internal communications

Why Is No One Listening? That Sometimes Invisible World of Internal Communications

Creating inspiring and impactful internal communication that connects with your audience does not happen by accident or chance. Careful thought and strategy need to go into the creation of compelling communication that yields business results and desired outcomes. Surely that is stating the obvious. But is that what really happens in most organizations? Are we

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With Cerkl’s A.I. Technology, Stanislaus State Seeks to Better Engage Their Employees

With the power of personalization, California State University Stanislaus’ (Stan State) faculty and staff will now receive a unique newsletter experience tailored to each of their individual interests. Located in Turlock, California, Stanislaus’ 2,100 staff members will now receive the personalized newsletter called StanNews. This newsletter will be filled with university news, career development opportunities,

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2018 Strategic Internal Communications Conference

Reflections on the 2018 Strategic Internal Communications Conference

Written by Sheri Saginor   Advanced Learning Institute (ALI) hosted its annual Strategic Internal Communications conference July 17-19, 2018, at the Omni Parker House in Boston. ALI is one of the nation’s leading organizers of communications conferences. Their programming always includes excellent speakers, content-rich workshops, and ample networking opportunities. This SIC conference was no exception.

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holding communicators back

What is holding communicators back? Take this quiz to find out!

Written by Steve Crescenzo Communicators, pencils ready! You have three minutes to complete the following multiple-choice question. Good luck! Why do most corporate communicators fail to reach the status of Strategic Counselor in their organizations, and instead fall into the “Communication Order Taker” role: a.  Never-ending deadlines that suck your time away and leave you

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Mohegan Sun Engages Deskless Workforce with Company Employee App

Case Study: Mohegan Sun Engages Deskless Workforce with Company Employee App

The challenge of effectively communicating with the deskless worker is one that is becoming increasingly prevalent in many industries, from manufacturing to hospitality; retail to hospitals and trucking/logistics. The reality is that there are nearly 3 billion individuals in the global workforce who do not have access to or use a desktop computer in their

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