Erin Sherwood

In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start by avoiding these three common

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How healthy is your company culture? Company culture can be one of those “soft” terms that people use a lot without fully understanding it means. And it’s true the term “company culture” can be so broad it’s almost impossible to define.That said, there are some signs you can look at to judge whether or not a company has a great

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by PoliteMail Software | Feb 20, 2019 | In the past five years, workplace messaging platforms (also referred to as chat apps) have become increasingly popular. In fact, messaging platforms have acquired millions of active daily users in the past five years. In addition to traditional email, many businesses use workplace chat apps like Microsoft Teams, Slack and Flock for

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It’s probably no coincidence that while a reported 87% of today’s workforce still typically receives company information via an intranet (in addition to email or in-person), it’s that exact same number who say that they’re unengaged with their jobs. According to a 2018 Gallup poll, “a staggering 87% of employees worldwide are not engaged.” Could it be that these are

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Creating inspiring and impactful internal communication that connects with your audience does not happen by accident or chance. Careful thought and strategy need to go into the creation of compelling communication that yields business results and desired outcomes. Surely that is stating the obvious. But is that what really happens in most organizations? Are we designing impactful campaigns and creating

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It’s the question every digital manager dreads: are you truly connected with your remote workers? There are many advantages to having a remote workforce, but typically communication quality isn’t one of them. With the geographical distance between you and your team members, not to mention the difficulty of gauging the right tone over email, it can be difficult to build

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With the power of personalization, California State University Stanislaus’ (Stan State) faculty and staff will now receive a unique newsletter experience tailored to each of their individual interests. Located in Turlock, California, Stanislaus’ 2,100 staff members will now receive the personalized newsletter called StanNews. This newsletter will be filled with university news, career development opportunities, student activities, and other best

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Written by Sheri Saginor   Advanced Learning Institute (ALI) hosted its annual Strategic Internal Communications conference July 17-19, 2018, at the Omni Parker House in Boston. ALI is one of the nation’s leading organizers of communications conferences. Their programming always includes excellent speakers, content-rich workshops, and ample networking opportunities. This SIC conference was no exception. Because IABC was a sponsor,

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Written by Steve Crescenzo Communicators, pencils ready! You have three minutes to complete the following multiple-choice question. Good luck! Why do most corporate communicators fail to reach the status of Strategic Counselor in their organizations, and instead fall into the “Communication Order Taker” role: a.  Never-ending deadlines that suck your time away and leave you no time to be either

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The challenge of effectively communicating with the deskless worker is one that is becoming increasingly prevalent in many industries, from manufacturing to hospitality; retail to hospitals and trucking/logistics. The reality is that there are nearly 3 billion individuals in the global workforce who do not have access to or use a desktop computer in their work and many are not

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