4 storytelling tips for better internal communications
Want better internal communications at your place of work? Start telling stories. Here are four ways to quickly bring your content to life with impact, variety, and colour.
1. Make publishing content easy
You need to make publishing content simple and straightforward for everyone at your company. Your team needs to be able to share stories quickly, without the help of the IT department. If it’s not dead easy to post content, nobody will. The content you post also needs to be engaging and work relevant. If you try to do this on your old intranet (which is probably full of stale content) or by sending out an e-mail newsletter (which few people actually read), it’s unlikely to work. Move to an engaging content and news sharing platform such as the Jostle People Engagement® platform.
2. Form a diverse editorial team
Your editorial team is key. Recruit people in different locations and functions. Enroll people of different ages, experience levels, and backgrounds. Find energetic employees with a passion for your company and an understanding of your culture. Choose people with a fresh point of view and a good grasp of your company’s voice.
3. Share your stories as they happen
Employees want to see real stories, from real people, as they happen in real time. They want to see stories that reflect your values. They want to share and learn about the latest happenings, and celebrate successes both big and small.
4. Publish different kinds of content
Try including small, local stories (like how a particular customer at a remote location is using a new product you just launched), in addition to the standard “internal press release” type of posts about new initiatives and goals. Post external articles, leading research, and thought pieces that are relevant to your company’s industry.
These are just a few starting points. There’s definitely much more to internal communications than just sharing news. Here, we outline the six essential tools for effective internal communications.
Jostle’s People Engagement platform delivers all this, achieving participation rates over 85%. Here’s a story of how Jostle helped Ivie & Associates (a large marketing communications company) improve their internal communications to connect employees across 40 offices.
[Original source: Jostle]
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