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Don't Miss The 5th National Forum From The Advanced Learning Institute's Acclaimed Communications & Marketing Training Series...

Rave Review from a Past Social Media Conference Attendee:
"It was a great mix of content great to hear personal accounts of different
uses of new media. The line-up of name brand companies was what brought
me here and they delivered."

B. Dziedzic, Public Relations Specialist

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:   Hear practical solutions you can apply immediately to help integrate social media strategies and technology into your marketing and communications programs to build customer and employee relationships and drive bottom-line results from:
  1. Engaging your organization to use blogging and podcasting to maximize effectiveness and increase productivity
  2. Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
  3. Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
  4. Establishing a stronger sense of community and brand
  5. Determining key steps and strategies for setting up and managing an effective blog
  6. Integrating new social media tools with traditional media to multiply results
  7. Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance
  8. Building senior management support for your social media programs
  9. Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback
  10. Leveraging your organization's blog/podcast to build a brand culture internally and externally
  11. Developing your online communications to meet the needs of a diverse employee population
  12. Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
  13. Building the business case and demonstrating the ROI of your social media program
  14. Monitoring customer feedback and satisfaction
  15. Creating an opportunity for employees to communicate with customers directly and informally
  16. Marketing your blog/podcast both internally and externally to encourage its use
  17. Discovering an untapped market

Watson Wyatt Worldwide

Disney Parks

General Motors

Best Buy

H&R Block

Johnson & Johnson

Fairfax County, Virginia

Mayo Clinic

Southwest Airlines

Village of Round Lake, Illinois



Widmeyer Communications

xynoMedia Technology

The MarketingSavant Group

The Conversation Group

Amplify Public Affairs


Presented By A.L.I.

Supporting Organizations:

According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself."

Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Expand Your Learning...
Sign up for your choice of these interactive workshops to focus on your individual needs:

Monday, June 9, 2008:

Thursday, June 12, 2008:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
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