Don't Miss The 5th
National Forum From The Advanced Learning Institute's
Acclaimed Communications & Marketing Training Series...
Rave Review from a Past Social Media Conference Attendee: "It was a great mix of content – great to hear personal accounts of different
uses of new media. The line-up of name brand companies was what brought
me here and they delivered."
B. Dziedzic, Public Relations Specialist Xerox
KEY TAKE AWAYS:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:
Hear practical solutions you
can apply immediately to help integrate social media strategies
and technology into your marketing and communications programs
to build customer and employee relationships and drive bottom-line
Engaging your organization to use blogging and podcasting to maximize effectiveness and increase productivity
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
Establishing a stronger sense of community and brand
Determining key steps and strategies for setting up and managing an effective blog
Integrating new social media tools with traditional media to multiply results
Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance
Building senior management support for your social media programs
Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback
Leveraging your organization's blog/podcast to build a brand culture internally and externally
Developing your online communications to meet the needs of a diverse employee population
Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
Building the business case and demonstrating the ROI of your social media program
Monitoring customer feedback and satisfaction
Creating an opportunity for employees to communicate with customers directly and informally
Marketing your blog/podcast both internally and externally to encourage its use
Discovering an untapped market
Watson Wyatt Worldwide
Johnson & Johnson
Fairfax County, Virginia
Village of Round Lake, Illinois
The MarketingSavant Group
The Conversation Group
Amplify Public Affairs
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself."
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."