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Join us for our newest training for marketing professionals!

Rave Review from a Past A.L.I. SUMMIT Attendee:
"Very helpful tips, lots of information I can take back to the office."
B. Richelt, Marketing Communications Coordinator

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WHAT YOU WILL LEARN:   Speaking Organizations:
Social media for marketing and branding impacts your organization's effectiveness dramatically – now more than ever! Attend this summit to discover actionable tools and breakthrough strategies to help you maximize the power of social media to engage your customers, strengthen your brand and measure results, including:   Hear practical, real-world advice on how to transform the role of social media for
marketing and branding to one that adds value and drives change to achieve
results, from leading communications practitioners at these top organizations:
  • Leveraging social media to build engagement and increase your customer base
  • Utilize social media platforms including Facebook, Twitter, LinkedIn and blogs, to manage your organization’s reputation
  • Demonstrating ROI thought significant partnerships with social networks including Facebook, Twitter and Foursquare
  • Developing social media platforms as a customer service tool
  • Building a successful team to develop your social media focus
  • Leveraging your social media presence into a positive customer relationship management strategy
  • Developing an action plan to leverage fast-growing social media platforms
  • Adapting your customer experience focus to each social media platform
  • Communicating effectively with your audiences
  • Developing social media marketing campaigns to reach targeted demographics
  • Creating a marketing strategy that can adapt to the rapid change that social media presents
  • Leveraging an extensive presence to actively listen and create conversations with your customer base
  • Identifying the most effective marketing deployment tactics from the start
  • Building your brand through social media
  • Determining the right metrics for your key strategies and deliverables

Collaborate Using the Summit Wiki:

All attendees will be invited to
expand their network and continue the conversation in the summit wiki --- an online tool providing speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.

Presented By A.L.I.
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Pepsico (Tropicana Beverages)

Southwest Airlines



Corning Incorporated

Oreck Corporation

New York City Housing Authority

American Airlines

University of Oklahoma


Royal Caribbean Cruises Ltd.

Reader's Digest Association

Towers Watson

AboutFace Media Inc.

Sinickas Communications, Inc.


Experiences Unlimited

Supporting Organizations:

Social Media Club



Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this marketing evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other marketing professionals engaged in the "journey." Join your colleagues now to learn how to use social media to engage your customers, strengthen your brand and measure results.

Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly-interactive workshops:

Monday, April 17, 2013:

Thursday, April 18, 2013:
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