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agenda - Day 2: Wednesday, February 6, 2008

8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.

Chairperson's Opening of Day Two

Michael Rudnick, Global Intranet, Portal & eComms Practice Leader
Watson Wyatt Worldwide


8:40 a.m.
How To Drive Collaboration And Communication On A Global Scale By Leveraging New Web 2.0 Technologies

Go behind the scenes to hear how Cisco Systems is using web 2.0 technology to create new employee experiences -- by leveraging telepresence, video, blogging, social networking sites and more to engage and empower employees.

You will hear how to use new social media tools to foster better communications as well as more collaboration, by:
  • Educating employees to drive adoption of new web 2.0 tools
  • Enabling participation by a broad employee base by creating a communications center for excellence
  • Building a collaborative space on your intranet to enable employees to participate in blogs and discussion forums
  • Walking employees through the process of understanding which web 2.0 tool solves their particular business challenge
  • Creating a collaborative culture and building a global community

Maureen Kasper, Director, Corporate Communications
Cisco Systems, Inc.

9:35 a.m.
Morning Refreshment & Networking Break

9:55 a.m.
How To Use Digital Signage To Improve The ROI Of Your Social Media Program

So your company has embraced social media. Youre using blogs, RSS, videos and podcasts to deliver messaging. But how do you reach the workforce who are away from their desks, or maybe have no desks at all and cant even access your intranet? Digital signage may just be the tool to enhance your social media efforts and give you another tool for your belt.

During this session you will:
  • Hear how Rolls-Royce (and other companies) uses digital signage to expand social media's reach and impact to improve internal communications, employee engagement and internal branding
  • Learn strategies to get more bang for your buck out of your social media with little added effort
  • Discover the mechanics and technology behind digital signage and determine what's best for your organization

Chuck Gose, Director of Business Development
The MediaTile Company
and formerly Internal Communications Manager
Rolls-Royce Corporation

10:50 a.m.

Best Buy's BlueShirt Nation: How To Use Social Media To Create Trust, Break Down Barriers & Build A Community Of Engaged Employees

BlueShirt Nation is a community site available to all Best Buy employees with over 14,500 members as of October, 2007 nine months after it's official launch. It was built using open source software and, perhaps more importantly, open source philosophies. Its intent is to bring employees together, and get them talking, thinking, learning and making something. Whether its making a friend or making a business breakthrough making something is the end goal (if an end goal is necessary).

In a time when the idea of innovation is being so often identified as something to strive for that it nearly loses its meaning, the unvarnished voice of the employee keeps the tip of the argument sharp. Because BlueShirt Nation is purely voluntary and accessible from home, the average users tend to profile as an employee who is more passionate, engaged, interested and knowledgeable than average. Often, it is impossible to predict what topics of conversation will prove most relevant and it is even harder to predict where a given conversation will go in the largely un-moderated atmosphere of BlueShirt Nation. Peer to peer information exchange is having a growing impact on how people do their jobs. The site is already gaining a reputation as a place where you can search for and find answers, or as a place where you can post a question. The very fact that employees feel they have a place to find and share information has had the overall effect of creating trust and reliance on each other breaking down cultural and geographic barriers between stores and between stores and corporate.

Learn how you, too, can build a community in your own organization through new social media tools with positive results.

Steve Bendt, Sr. Manager Social Technology
Best Buy

Gary Koelling, Sr. Manager Social Technology
Best Buy

11:45 a.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:15 p.m.
Group Exercise:

You asked for it, you got it! Interact and discuss how to implement the latest technology tools to assist you in meeting your social media challenges with your fellow attendees and our experienced speakers. You will leave with new tools and ideas for more successfully applying best practices to your own Web 2.0 initiatives.

Chris Heuer, Founder
Social Media Club
and Partner
The Conversation Group


1:45 p.m.
Making IBM Small: How Social Networking Can Turn A Corporation Into A Community

Social networking has become a buzz-phrase, but what does it really mean and how can your organization benefit? As a company with over 300,000 employees in over a hundred countries, IBM employees have a real need to be able to connect and feel part of a team with people who may not share the same location or language. IBM CEO, Sam Palmisano, has issued a mandate to "make IBM small." In this presentation, we will look into social media tools IBM is using to help facilitate teamwork and a sense of community.

During this session, you will hear:
  • Examples from IBM's use of social networking and how you can tailor programs for your large or small organization
  • IBM's global jams where thousands of employees around the world can voice ideas that get turned into real corporate programs
  • IBM's culture-driven use of simple tools such as instant messaging to create an atmosphere where everyone from individual contributors to vice presidents are accessible
  • Existing and emerging tools open source and otherwise you can use today to start building communities

It's about building a culture and content and, good news, it doesn't have to cost a fortune!

Kevin Winterfield, Internal and Executive Communications

2:40 p.m.
Afternoon Refreshment & Networking Break

2:55 p.m.
Join The Discussion Now: How An Electronic Feedback String Is Driving Cultural Change, Getting AAA Employees Talking And Solving Problems

"Join the Discussion Now" is an online tool that allows the 8,000 employees of the California State Automobile Association (AAA) to participate in a virtual discussion at the end of each day's intranet article. This feedback string has employees talking, encouraging them to air their opinions, get answers to questions and solve problems. The result is a daily open dialogue among employees, regardless of job title or where they work, and it's all unfiltered and instantaneous. The employee communications team has never had to remove a comment largely due to a simple sign-in process that ensures employees are accountable for their words. With the tool in place, much of the work occurs behind the scenes to socialize the feedback string with executives and others who would normally be reluctant to participate. Two years after its launch, the tool is credited with helping change the culture of the organization and foster an environment where it's safe to say what you think.

Go behind the scenes of this social media tool to learn how to:
  • Get a dialogue started using your own intranet
  • Encourage open and honest opinions
  • Work with senior executives to get them involved
  • Use social media tools to drive culture change

David Kligman, Senior Publications Manager
California State Automobile Association


3:50 p.m.

Giving Employees A Voice: How American Express Took Its First Steps In Building An Internal Online Community

Employees at companies of all sizes are increasingly looking for new ways to connect inside the enterprise. From Facebook to Digg.com, there are many lessons to be learned and strategies to be gleaned from how online communities of like-minded individuals interact in ways never before imaginable.

This session offers insight on American Express' online employee forum, In The Loop. During this session you will learn:
  • How the company launched its first online employee forum
    - Overcoming hurdles including getting senior management buy-in, legal approval etc.
  • How the employee forum has already evolved
    - New features, new branding, more interactivity, new ways to connect
  • Lessons learned in the day-to-day management of the forum
    - Observing employee behavior online and learning from what they do
  • How to build and sustain a strong, connected community across the global organization
    - Keeping them talking, seeding topics, taking it to the next level

Kit Thompson, Director, Online Employee Communications
American Express


4:45 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

5:00 p.m.
Close Of General Sessions
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