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Back by popular demand! Don't miss the 33rd updated forum packed
with the latest tools and tips to help you transform how you
communicate with your citizens & employees!

Rave Review from a Past A.L.I. Social Media
for Government TRAINING Attendee:

"All the speakers were excellent. I learned something new from each one.
The participants were excellent as well – fully engaged, shared experiences, etc.
The best training I have ever attended."

A. Wesch, Head, Internal Communications

Register Now
WHAT YOU WILL LEARN:   Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including:
  • Developing a social media (blogging, twitter, social networks, wikis, etc.) strategy to drive performance-based communications
  • Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
  • Engaging your employees and the public by connecting them to you organization’s goals and strategic plan for the future
  • Demonstrating the Return on Investment (ROI) of your social media programs
  • Integrating social media tools into your internal and external communications practice
  • Building senior management support for your social media programs
  • Embracing and integrating mobile communications and key considerations
  • Matching your policies to the right social media tools
  • Preparing your organization for crisis by implementing social media strategies into your crisis communications plan
  • Blending new media technologies with traditional media to multiply results
  • Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally
  • Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
  • Strategically using social media for program management
  • Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies
  • Harnessing the collaborative power of your social media tools to drive organizational performance
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Maximizing awareness of your agency’s mission to the public
  • Learning how to easily communicate to the public through blogs and podcasts
  • Encouraging collaboration across employee sectors

Canadian Institutes of Health Research

City of Regina, Saskatchewan

Region of Waterloo, Ontario

Toronto Police Service

Canadian Joint Operations Command, Canadian Forces

City of Markham, Ontario

Ontario Ministry of Community & Social Services

Genome Alberta

Government of Ontario


Blueprint, Inc.

Ontario Ministry of Labour

The Regional Municipality of York, Ontario

AboutFace Media

Banfield Seguin


U.S. Department of State

Conservation Halton

Supporting Organizations:

backbone CPRSSEMPO

Register by May 29th
Presented By A.L.I.

Training Wiki Available
To Attendees

All attendees will be invited to
expand their network and continue the conversation in the training wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.

Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication and marketing efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly – interactive workshops:

Tuesday, November 27, 2012:

Friday, November 30, 2012:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Interactive WorkshopsAgenda Day 1Agenda Day 2
Venue & LodgingRegistration FeesDiscounts & PoliciesSeminar Supporters
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