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Back By Popular Demand…
Don't miss the 21st updated forum packed with the latest tools,
tips and techniques to help you transform the way you communicate
with your employees and citizens!

Rave Review from a January 2010 Social Media for Government Attendee:
"Our organization is VERY new to social media. We knew it was something we needed
to look into and weren't sure where to start. This was an amazing couple of days - - great speakers and networking opportunities. We're now armed with the proper
information and ready to make informed decisions."

T. Calhoun, Communications Assistant

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KEY TAKE AWAYS:   Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  • Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more)
  • Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
  • Building senior management support for your social media programs
  • Integrating social media tools into your internal and external communications practices
  • Creating Web 2.0 policies and guidelines
  • Measuring the effectiveness of your social media strategy and determining its value within your organization
  • Monitoring social media for your organization, whether you are participating or not
  • Demonstrating the Return on Investment (ROI) of your social media program
  • Assessing the legal and policy risks of social media
  • Operating social media tools within the boundaries of government restrictions and firewalls
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Maximizing awareness of your agency's mission to the public
  • Overcoming the challenges of implementing social media in a privacy conscious environment
  • Utilizing social networking tools as sources of information that the public can use and trust
  • Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
Presented By A.L.I.

All attendees will be invited to expand their network and continue the conversation in the seminar wiki --- you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.


Foreign Affairs and International Trade Canada

City of Guelph, Ontario

Industry Canada

Human Resources and Skills Development Canada

Library and Archives Canada

Genome Alberta

Parks Canada

Workplace Safety & Insurance Board

Library Services, Foreign Affairs and International Trade Canada

Citizenship and Immigration Canada

Prescient Digital Media

Army Public Affairs, Department of National Defence

Ascentum Incorporated

Thornley Fallis Communications & 76design

PubliVate Inc.

Transmission Content + Creative



Participating Sponsor:


Supporting Organizations:

Digital Ottawa
Social MEdia Club

Several organizations are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly–interactive workshops to expand your skills:

Monday, September 27, 2010:

Thursday, September 30, 2010:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Seminar WorkshopsAgenda Day 1Agenda Day 2Post-Seminar Workshops
Venue & LodgingRegistration FeesDiscounts & PoliciesSeminar Supporters
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