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Don't Miss The 4th Forum From
The Advanced Learning Institute's Acclaimed
Executive Training Series For Federal, Provincial
and Municipal Government Communicators...

Now Updated And Tailored for Canada!

Rave Review from a Past Social Media Summit Attendee:
"The conference met my expectations and took away the 'mystique' of social media."
K. Barsoum, Promotion & Education Coordinator
Region of Waterloo, Ontario

Register Now
KEY TAKE AWAYS:   Speaking Organisations:
Attend this conference to learn how to capture the power of social media in your organisation, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organisations, including:
  1. Engaging your organisation to use blogging and podcasting to maximize effectiveness and increase productivity
  2. Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
  3. Understanding how these new social media technologies work and how to use them for your organization
  4. Building senior management support for your social media programs
  5. Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies
  6. Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
  7. Operating social media tools within the boundaries of government restrictions and firewalls
  8. Determining key steps and strategies for setting up and managing an effective blog
  9. Learning how to easily communicate to the public through external blogs, podcasts and other new media tools
  10. Integrating new social media tools with traditional media to multiply results
  11. Utilizing blogs and podcasts as sources of information that the public can use and trust
  12. Engaging your employees and the public by connecting them to your organisation's goals and strategic plan for the future
  13. Harnessing the collaborative power of your organisation's blog or podcast to drive organisational performance
  14. Measuring the value of your organisation's blog/podcast: determining key metrics and gathering employee and/or customer feedback
  15. Leveraging your organisation's blog/podcast to build a brand culture internally and externally
  16. Developing your online communications to meet the needs of a diverse employee population
  17. Transforming your organisation's blog/podcast from purely an information source to a comprehensive strategic tool
  18. Demonstrating the Return on Investment (ROI) of your social media program
  19. Creating an opportunity for employees to communicate with customers directly and informally
  20. Maximizing awareness of your agency's mission to the public

Public Health Agency of Canada

Canada Post Corporation

Royal Ontario Museum

Canada School of Public Service

Academy for Educational Development

Office of the Privacy Commissioner
of Canada

Royal Canadian Mint

U.S. Department of Defense

Commonwealth of Virginia

The Canadian Trucking Human Resources Council

Microsoft Canada

CNW Group

WebDrive Canada Inc.

Thornley Fallis Communications


Transmission Content + Creative

NIC, Inc.

Ontario Power Authority

NATIONAL Public Relations

Treasury Board of Canada Secretariat

Presented By A.L.I.

Supporting Organisations:

Several organisations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Expand Your Learning...
Sign up for your choice of these interactive workshops to focus on your individual needs:

Monday, September 15, 2008:

Thursday, September 18, 2008:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
Venue & LodgingRegistration FeesDiscounts & PoliciesAssociation Partners
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