Choose C or D or BOTH for maximum value and learning
8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C
Continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees.
Building A Solid Foundation: Social Media Policies, Best Practices And Ethics For Your Organization
With all of social media's "bright shiny objects" it's tempting to dive right in and start using them immediately. This can be a recipe for disaster for your organization. How do you go about getting started? What policies and procedures do you need to improve your chances of success? How do you deal with aggravated employees complaining online? What about trolls attacking your company? Can your communications department really write your CEO's blog? Whatever your questions, this workshop will help you to get started.
In this case study-based workshop, you’ll learn about the foundation you need to lay within your organization for social media tools to thrive, including:
- The policies you need at an organizational level to lay the groundwork for your social media activities
- Best practices on how to go about introducing social media in your organization
- Ethical quandaries in social media – how these tools differ from traditional tools, and how to avoid common pitfalls
WORKSHOP LEADER: Dave Fleet, Senior Consultant, brings his passion for strategic communications, results-based focus and creative thinking, along with six years of communications experience, to all aspects of his work at Thornley Fallis Communications. A skilled communicator with both public and private sector experience, Mr. Fleet joined Thornley Fallis from the Ontario government where he held a variety of progressive communications positions in both the Cabinet Office and in line ministries.
Testimonials From Past Joseph Thornley Sessions:
"I liked the presenter and the topic was very good. Well worth the cost."
"This was very well presented and interesting."