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Back By Popular Demand…The 8th Forum From
The Advanced Learning Institute's Acclaimed
Executive Training Series For Federal, Provincial and
Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"This was a great opportunity to network with peers in this 'new' social media world."
M. Robichaud

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  1. Engaging your organization to use blogging and podcasting to maximize effectiveness and increase productivity
  2. Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
  3. Understanding how these new social media technologies work and how to use them for your organization
  4. Building senior management support for your social media programs
  5. Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies
  6. Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
  7. Operating social media tools within the boundaries of government restrictions and firewalls
  8. Determining key steps and strategies for setting up and managing an effective blog
  9. Learning how to easily communicate to the public through external blogs, podcasts and other new media tools
  10. Integrating new social media tools with traditional media to multiply results
  11. Utilizing blogs and podcasts as sources of information that the public can use and trust
  12. Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
  13. Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance
  14. Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback
  15. Leveraging your organization's blog/podcast to build a brand culture internally and externally
  16. Developing your online communications to meet the needs of a diverse employee population
  17. Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
  18. Demonstrating the Return on Investment (ROI) of your social media program
  19. Creating an opportunity for employees to communicate with customers directly and informally
  20. Maximizing awareness of your agency's mission to the public
Presented By A.L.I.

Treasury Board of Canada Secretariat

National Aboriginal Health Organization

City of Ottawa, Ontario

Agriculture and Agri-food Canada

Public Safety Canada

Ministry of Government Services, Ontario Public Service

Canadian Embassy

National Institute of Standards and Technology, U.S. Department of Commerce

Ontario Ministry of Government Services


Thornley Fallis Communications
& 76design


Transmission Content + Creative

Prescient Digital Media

Centre of Excellence for Public Sector Marketing

Press Release PR

Jester Creative Inc.

non-linear Creations

Supporting Organizations:
WMA Mashable

Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly–interactive workshops:

Monday, May 11, 2009:

Thursday, May 14, 2009:
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