Dear Government Communicator,
Government may have been slow to come to the social media party. But now that it is there, it is applying social media in innovative ways. Ways that reflect the unique context of government and the relationship between the professional public service, political leadership and citizens.
All organizations must be mindful of social norms and cultural considerations. Government, however, has an obligation to be especially mindful of its responsibility to respond to the needs and interests of all citizens. This adds extra weight in a government context to factors such as bilingualism, accessibility, data security and individual privacy.
Resourceful government managers have devised practical strategies and tactics that reconcile social media with the responsibilities of government. Attend this conference to apply practical advice and lessons learned from your peers to your own social media strategies and plan.
I've attended the Advanced Learning Institute's (A.L.I.) social media conferences for the past two years and found them to be a unique blend of leading-edge thinkers with practical examples of social media applied in a government context. This conference will be no different. The producers have tapped their networks to identify the newly emerging best case studies of social media in government. To this, they've added some of the best examples of social media in government from the past two years, updated to reflect the way in which the best never repeat themselves, but improve constantly. Finally, the conference also will feature some outstanding thought leaders who will help us to look into the future, anticipating tomorrow's challenges and the strategies we can apply to them.
It's a real pleasure to be chairing the 16th forum of the A.L.I. "Social Media for Government Conference" in Ottawa on March 1-4, 2010, and I hope you'll join me at this outstanding opportunity to meet, mix with and learn from some of the leading practitioners of social media for government.
Joseph Thornley, CEO
THORNLEY FALLIS COMMUNICATIONS and 76DESIGN
This conference will feature speakers who have tested and proven the power of social media in public sector settings. They will talk about what worked, what didn't and how to avoid making the mistakes that can lead to failure.
You will hear, firsthand, from many government organizations, including how the:
- Toronto Police Service is building relationships with citizens,
especially youth with technology
- Public Safety Canada successfully defined key issues, set measurable objectives, chose a target audience and selected relevant social media tools
- Genome Alberta is making extensive use of social media to raise awareness with the general public, reach key influencers, and engage the science community
Register today online or by calling our conference
hotline at 773-695-9400. Attend A.L.I.'s "SOCIAL MEDIA
FOR GOVERNMENT: How To Engage Your Employees And Citizens
By Using The Latest Web 2.0 Technologies To Drive Communication
Results," this March in Ottawa, to hear from communicators
who are currently social media tools, with results & benefits.
Make your investment pay off even
more by bringing a team! Register 3 people and get the 4th for
FREE! Call (773) 695-9400 or Click
here for details.
Check out the issues and solutions that past Social Media
for Government conference attendees are talking about at the
Social Media for Government blog: http://socialmedia4govottawa.wordpress.com/.