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Ottawa & Edmonton Locations Previously Sold Out...

Don’t miss the 23rd updated forum packed with the latest
tools, tips and techniques to help you transform the way you
communicate with your employees and citizens!

Register Now

Rave Review from a Past A.L.I. Social Media
for Government Conference Attendee:

"I never rate anything excellent unless it amazed me! Great training. Keep up the good work.
The government needs more like this. Love the networking."
S. Jodouin, Jr. Media Relations Officer

Attend this seminar to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  • Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
  • Building senior management support for your social media programs
  • Integrating social media tools into your internal and external communications practices
  • Creating Web 2.0 policies and guidelines
  • Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
  • Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
  • Strategically using Twitter, Facebook, and LinkedIn in your organization
  • Monitoring social media for your organization, whether you are participating or not
  • Demonstrating the Return on Investment (ROI) of your social media program
  • Operating social media tools within the boundaries of government restrictions and firewalls
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Maximizing awareness of your agency’s mission to the public
  • Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
  • Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
  • Utilizing social networking tools as sources of information that the public can use and trust
  • Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
  • Making the case for open source technologies


special deal

All attendees will be invited to expand their network and continue the conversation in the seminar wiki— you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.



Ontario Ministry of Labour

Toronto Police Service

Northern Lights Canada

Royal Bank of Canada

Genome Alberta

Ontario Ministry of Health and Long-Term Care

Public Service Commission of Canada

City of Ottawa, Ontario

U.S. Department of State

Office of the Ombudsman of Ontario

Thornley Fallis & 76design

non-linear creations inc.

LAwS Communications

PubliVate Inc.

Michael Cayley Consulting

City of Kitchener, Ontario

Halton Region, Ontario


Presented By A.L.I.


Official Media Partner:

Supporting Organizations:

IABC Toronto
Backbone Magazine


Social Media Club

IATC logo

Oh My Gov!


Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”           

Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly – interactive workshops:

Monday, January 31, 2011:

Thursday, February 3, 2011:
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