Dear Government Communicator,
The social web. For some it is simply about entertainment - - sharing stories on Facebook about a family vacation with old classmates and friends, for example. For others, the social web is an opportunity to communicate policy, influence decision-makers and engage citizens in discussion and debate.
I think it's safe to say that we all believe strongly in democracy and all that it stands for. Social media, at its core, is individual citizens expressing themselves in a variety of ways using a variety of technologies. In fact, one perspective may be to describe the social web as a free form of democracy at work. This can sometimes be an uncomfortable reality for people in government and yet it doesn’t have to be. Education is the key, as is learning from others, sharing your own experiences and, yes, maybe even your concerns or fears. We are living in a very exciting time, not only for government, but for all citizens. Social media connects us in ways that traditional methods could only dream of doing.
Incredible power is available to you and your colleagues, power that enables you to engage in meaningful discussions with Canadians and do it in such a way that facilitates the sharing of perspectives, educating others and learning new ways of doing things. Sure, the power commands responsibility and prudence, that's why in part this conference exists and, to date, has been so successful.
In the mid to late 1990s, we were all simply stuck with an Internet that essentially was a "one-way" broadcasting system for organizations. Today, social media has changed all that. The social web is powerful, scalable and enables an individual to talk with one person or communicate with the masses; build rapport with individuals or entire communities and from there look to build consensus, learn about emerging trends, opinions and be in a position to react quickly.
All of this may sound absolutely terrific but for some it may also be just a little bit intimidating. Words like transparency, negativity, confrontation and bravery start to appear. How does the public sector, with its unique work environment, constraints and purpose operate effectively within what some call the "human web" and survive the scrutiny? Join your colleagues to hear strategies and lessons learned from real government organizations – to help you develop your own strategies and plans.
WHY YOU SHOULD ATTEND THIS CRITICAL CONFERENCE:
This conference will feature speakers who have tested and proven the power of social media in public sector settings. They will talk about what worked, what didn't and how to avoid making mistakes that can lead to failure.
You will hear, firsthand, how:
- The Workplace Safety and Insurance Board of Ontario has direct experience with social media monitoring, and how they gained support from senior management and their technology group
- The City of Calgary experienced using various social media channels, such as Facebook, Twitter, LinkedIn, YouTube, and blogs for their social media strategy
- Genome Alberta has integrated social media and mainstream media into their communications strategy, and is getting the best return on their communications dollar
Register today online or by calling our conference hotline at 773-695-9400. Attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this January in Edmonton, to hear from communicators who are currently social media tools, with results and benefits.
Walter Schwabe, CEO
P.S. Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or Click
here for details.
P.P.S. Check out the issues and solutions that past Social Media for Government conference attendees are talking about at the Social Media for Government blog: http://socialmedia4govottawa.wordpress.com/.