A.L.I. A.L.I. A.L.I. Conference A.L.I. Stay Informed!
Upcoming ConferencesRegister for ConferencesRave ReviewsAbout A.L.I.Event OpportunitiesOrder WorkbooksContact UsHome

Download Brochure
Register Now
Speakers and Key Highlights
Who Will Attend
Benefits of Attending
Pre-Conference Workshop
Agenda Day 1
Agenda Day 2
Post-Conference Workshop
Venue and Lodging
Registration Fees
Event Partners

Don't Miss the Advanced Learning Institute's Newest Conference in its Acclaimed Government Executive Training Series On...

Rave Review from a Past Government
Communications Conference Attendee:

"I learned a lot of helpful ideas and insights."
C. Osolin, Principal Public Information Officer
Lawrence Livermore National Laboratory

Register Now

KEY TAKE AWAYS   Speaking Organizations
Attend this conference to learn how using social media could be embraced by your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  • Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
  • Building senior management support for your social media programs
  • Communicating more effectively and efficiently through the use of social media (blogs, podcasts, RSS feeds, video podcasts, and much more)
  • Demonstrating the Return on Investment (ROI) of your social media program
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Blogging - a very inexpensive, easy-to-use, disposable content management system that will improve the way you communicate and save your agency's bottom line
  • Establishing a stronger sense of community within your organization
  • Incorporating other social media tools such as blogs and podcasts into your current communication strategies
  • Maximizing awareness of your agency's mission to the public
  • Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
  • Assimilating cutting-edge communication techniques and tools presented by social media experts
  • Learning how to set up blogs and podcasts for your agency
  • Familiarizing yourself with guidelines and etiquette for participating in social media
  • Utilizing blogs and podcasts as sources of information that the public can use and trust
  • Saving time and money through a combination of RSS feeds and blogging, eliminating the need for composing and sending email blasts to department employees and to the public


Central Intelligence Agency

U.S. Holocaust Memorial Museum

Centers for Disease Control and Prevention (CDC)

U.S. Department of Defense

International Association of Business Communicators (IABC)

Washington State Department of Information Services

Court Services & Offender Supervision Agency

U.S. Department of Health and Human Services

National Association of Schools of Public Affairs and Administration

Porter Novelli

Ogilvy Public Relations

SRA International, Inc.

Fleishman-Hillard Inc.

Southeastern Louisiana University



Water Words That Work

With Keynote Speaker, Shel Israel

Shel Israel writes and consults on social media issues. He is co-author, with Robert Scoble, of Naked Conversations, How Blogs are changing the way businesses talk with customers. His Global Neighbourhoods blog is among the 100 most popular business & marketing blogs worldwide.

Israel has long been concerned with the impact that technology and culture have on each other. He has spent more than 20 years advising such disruptive startups as Sun Microsystems, Creative Labs and the developers for PowerPoint, FileMaker, MapInfo, Virtual Vineyards, Napster, Riya, Scrapblog, Ustream and more than 100 others. Still working primarily with startups, has also advised larger companies including SAP, CNET, Wells Fargo Bank and Hitachi Data Systems on issues related to social media.

Shel Israel is a senior fellow to the Society for New Communications Research and is on the board of advisors to the Social Media Club. He serves on the board of directors to YourTrumanShow.com, a video blogging company.

A frequent keynote speaker, Israel has addressed audiences in nearly a dozen countries and is regularly interviewed by the media on social media issues. He is a regular columnist for Blogging & Podcasting magazine.

And Special Guest, Todd Hattori

Biography: Todd Hattori, ABC (Accredited Business Communicators), is the business manager for the Washington Department of Information Services’ Technology Acquisition Services. He is responsible for the customer relations management program for the information technology hardware brokering and leasing, software licensing, Internet network development, and professional services contracting. Todd is currently serving as the chair of the International Association of Business Communicators (IABC) Executive Board. He earned his Accredited Business Communicator (ABC) designation in 2004. IABC enables a global network of 15,000 communicators working in diverse industries and disciplines to identify, share and apply the world’s most effective communication practices. For the past 16 years, Todd has developed a broad range of communication management skills by volunteering and working for a variety of non-profit organizations, government agencies, and private corporations.

According to the U.S. News & World Report, "Blogs are transforming the way Americans get information and think about important issues. It;s a revolutionary change—and there's no turning back."

Several organizations are making dramatic strides in developing approaches and systems that work for them in their social media efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in this social media "journey."
Expand Your Learning...
Sign up for your choice of these interactive workshops to focus on your individual needs:

December 3, 2007:

December 6, 2007:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
Venue & LodgingRegistration FeesDiscounts & PoliciesAssociation Partners
Register NowForward To A Colleague
Download Brochure


Upcoming ConferencesRegister for ConferencesRave Reviews About A.L.I.Event Opportunities
Order Workbooks Contact UsPrivacy PolicySitemapHome

©2002-2007 Advanced Learning Institute Inc. All Rights Reserved
8600 West Bryn Mawr Avenue, Suite 920-N, Chicago, IL 60631 • Phone: 773-695-9400 • Fax: 773-695-9403