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Ottawa & Edmonton Locations Previously Sold Out...

Don't miss the 25th updated forum packed with the latest tools,
tips and techniques to help you transform the way you
communicate with your employees and citizens!

Rave Review from a Past A.L.I. Social Media for Government
Seminar Attendee:

"The training exceeded my expectations. The information that was presented has given me the building blocks to establish a social media strategy that focuses on our organizational goals and engaging our audiences…"
D. Flaherty, Communications Manager

Register Now
WHAT YOU WILL LEARN:   Speaking Organizations:
Attend this seminar to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including:
  • Integrating social media tools into your internal and external communications practice
  • Building senior management support for your social media programs
  • Developing a social media (blogging, podcasting, wikis, social networking, Twitter, etc.) strategy to drive performance-based communications
  • Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
  • Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, Foursquare, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
  • Demonstrating the Return on Investment (ROI) of your social media programs
  • Preparing your organization for crisis by implementing social media strategies into your crisis communications plan
  • Blending new media technologies with traditional media to multiply results
  • Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally
  • Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
  • Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies
  • Harnessing the collaborative power of your social media tools to drive organizational performance
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Maximizing awareness of your agency's mission to the public
  • Learning how to easily communicate to the public through blogs and podcasts
  • Matching your policies to the right social media tools
  • Encouraging collaboration across employee sectors
Presented By A.L.I.Register by May 29th

Seminar Wiki Available
To Attendees

All attendees will be invited to
expand their network and continue the conversation in the seminar wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.


British Columbia Ministry of Environment

Army Public Affairs, Department of National Defence

City of Seattle, Washington

Public Affairs Bureau, Province of British Columbia

Insurance Corporation of British Columbia

City of Nanaimo, British Columbia

British Columbia Ministry of Citizens' Services

City of Oshawa, Ontario

Genome Alberta

City of Regina, Saskatchewan

City of Richmond, British Columbia

Alberta Environment

Deloitte, Inc.

Mickelson Consulting

HootSuite Media, Inc.


Supporting Organizations
& Publications:

IABC Oh My Gov LogoSocial Media Club



Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly – interactive workshops:

Monday, Monday, April 4, 2011:

Thursday, April 7, 2011:
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