|1:00 p.m. to 4:00 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D
Measuring The Impact Of Social Media And Determining Next Steps
Whether your organization is designing or implementing social media tools, measurement is a critical component for government agencies. Benchmarks and metrics play a key role in gaining stakeholder buy-in and justifying questions, such as "Were we successful?" and "Did we achieve our goals?"
Building upon the measurement framework of several management initiatives, such as the President's Management Agenda (PMA), this workshop will invite you to:
- Explore and compare social media endeavors of governments around the globe
- Learn how to develop a tailored measurement framework in your agency
- Gauge the effectiveness of cross-agency collaboration and citizen participation
- Apply the framework to a scenario in real-time
This session will be highly participatory, engaging you in an exploration of best practices and brainstorming. Using Government 2.0 tools such as USA.gov, Twitter and YouTube, you will walk away with a clearer understanding of what government agencies are doing, how citizens are getting engaged, and what you need to do next.
WORKSHOP LEADERS: Ari Herzog, of Ari Herzog & Associates, is an online media strategist.
Ari advises business and government leaders on the benefits of social networking, interactive marketing, and online branding.
He has a Master's in Public Administration and lives in Massachusetts. You can read his blog advice at ariwriter.com.
Andrew Krzmarzick, Senior Project Coordinator, Graduate School, USDA, is a social media expert who has delivered numerous workshops for Federal, state and local employees. Andrew is the author of generationshift.blogspot.com and a guest writer at meritalk.com and newideasforgovernment.com, addressing the impact of the four generations in the workforce, Web 2.0 and telework on the public sector.