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Post Conference Workshops:
Thursday, March 26, 2009
These interactive workshops are designed to take your conference experience to the next level. Workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

Choose C or D or BOTH for maximum value and learning

8:30 a.m. to 11:30 a.m.
Continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees.

Practicing Social Media: How To Use Blogs, Wikis, RSS And Other Social Media Tools To Improve Communication With Internal And External Audiences

At this conference, attendees hear high-level presentations on the usage of social media within organizations. Some attendees, though, don't understand the basics behind these social media tools and how to create and use them effectively.

This workshop will walk you through the workings of many social media tools and show exactly how to create and use them in effective ways for both internal and external audiences.

In effect, it is a class designed to introduce you to working with various social media tools, with emphasis on creating and using them effectively once back home in your organization. Note: this workshop is not for intermediate or advanced users of social media.

In this workshop, you will learn:
  • How to create a compelling blog for internal and external audiences
  • The role podcasting plays in getting your message out
  • Why wikis are the new way to manage projects internally
  • How to incorporate Facebook and Twitter into your communication strategies
  • How RSS can help you rely less on email

Jason Anthoine, Head Honcho

Testimonials From Past Jason Anthoine Sessions:

"This was my favorite session... it tied it all together. Great. Speaker was excellent!"

"Covered many topics, very detailed."

"Very good examples and discussion. I very much enjoyed it."

"Excellent presentation—expert."


11:30 a.m. to 1:00 p.m.
Lunch On Your Own

1:00 p.m. to 4:00 p.m.

Measuring The Impact Of Social Media And Determining Next Steps

Whether your organization is designing or implementing social media tools, measurement is a critical component for government agencies. Benchmarks and metrics play a key role in gaining stakeholder buy-in and justifying questions, such as "Were we successful?" and "Did we achieve our goals?"

Building upon the measurement framework of several management initiatives, such as the President's Management Agenda (PMA), this workshop will invite you to:
  • Explore and compare social media endeavors of governments around the globe
  • Learn how to develop a tailored measurement framework in your agency
  • Gauge the effectiveness of cross-agency collaboration and citizen participation
  • Apply the framework to a scenario in real-time

This session will be highly participatory, engaging you in an exploration of best practices and brainstorming. Using Government 2.0 tools such as USA.gov, Twitter and YouTube, you will walk away with a clearer understanding of what government agencies are doing, how citizens are getting engaged, and what you need to do next.

WORKSHOP LEADERS: Ari Herzog, of Ari Herzog & Associates, is an online media strategist. Ari advises business and government leaders on the benefits of social networking, interactive marketing, and online branding. He has a Master's in Public Administration and lives in Massachusetts. You can read his blog advice at ariwriter.com.

Andrew Krzmarzick, Senior Project Coordinator, Graduate School, USDA, is a social media expert who has delivered numerous workshops for Federal, state and local employees. Andrew is the author of generationshift.blogspot.com and a guest writer at meritalk.com and newideasforgovernment.com, addressing the impact of the four generations in the workforce, Web 2.0 and telework on the public sector.

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