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Building on the success of over 25 social media for government programs, comes the latest forum from the Advanced Learning Institute – designed to help you transform the way you communicate with your citizens!

Rave Review from a Past A.L.I. Government Conference Attendee:
"Very pleased. I got something valuable from every session. Thank you!!"
S. Eyshner, Supervisor

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KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to hear the latest practical advice on using new media and traditional communication tools to engage your citizens, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your citizens and stakeholders by using new media and traditional channels from leading government agencies and organizations, including:
  • Using the latest communication tools to promote transparency, enhance engagement & foster collaboration
  • Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, podcasts, and much more
  • Taking citizen feedback and ideas and putting them into action plans
  • Delivering the information that citizens want, when they want it, via the channel they prefer
  • Leveraging citizen satisfaction analytics to guide resource allocation decisions to make improvements in the organization
  • Improving the use of technology to develop better service delivery
  • Clearing out the clutter to improve citizen searches for information
  • Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
  • Maximizing awareness of your agency's mission to the public
  • Enabling conversation and collaboration
  • Ensuring consistent engagement and information is maintained across all channels with your audiences
  • Utilizing social media in a crisis situation as a place for planning, strategy implementation, networking, and recruiting
  • Strategically driving public outreach using traditional and new media as well as innovative communication tools & techniques
  • Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications
  • Integrating social media tools into your external communications practices
  • Balancing security and open communication successfully
  • Utilizing social networking tools as sources of information that the public can use and trust
  • Operating social media tools within the boundaries of government restrictions and firewalls and creating Web 2.0 policies and guidelines

Collaborate Using the Conference Wiki:

All attendees will be invited to
expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.

Presented By A.L.I.


U.S. Army Public Affairs

National Institute of Corrections, U.S. Department of Justice

Maryland Emergency Management Agency

U.S. Census Bureau

Cranberry Township, Pennsylvania

Federal Highway Administration, U.S. Department of Transportation


U.S. Department of State

Genome Alberta

IBM Center for the Business of Government

Grant Thornton LLP


Global Healthy Living Foundation

Rock Creek Marketing


Advice Unlimited LLC

Washington State Office of the Attorney General

U.S. Environmental Protection Agency

Supporting Organizations:

brandchannelSocial Media ClubSocial Media Club
CCM LogoOh My Gov LogoGov Loop LogoGWUFCN
Federal Communicators Network
Federal Buyers Guide


Several agencies are making dramatic strides in developing approaches and systems that work for them in their engagement efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”           

Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly-interactive workshops:

Monday, February 13, 2012:

Thursday, February 16, 2012:
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