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Don't Miss The 4th Forum From
The Advanced Learning Institute's Acclaimed
Communications & Marketing Training Series...

Now Updated And Tailored for Canada!

Rave Review from a Past Social Media Summit Attendee:
"Timely and topical all the presentations provided complimentary
perspectives on social media."

M. Hudson, Sr. Communications Executive
Public Health Agency of Canada

Register Now
KEY TAKE AWAYS:   Speaking OrganiSations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organisational goals, by:   Hear practical solutions you can apply immediately to help integrate social media technology into your communication, marketing and public relations programs to build customer and employee relationships and drive bottom-line results from:
  1. Engaging your organisation to use blogging and podcasting to maximize effectiveness and increase productivity
  2. Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
  3. Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
  4. Establishing a stronger sense of community and brand
  5. Determining key steps and strategies for setting up and managing an effective blog
  6. Integrating new social media tools with traditional media to multiply results
  7. Harnessing the collaborative power of your organisation's blog or podcast to drive organisational performance
  8. Building senior management support for your social media programs
  9. Measuring the value of your organisation's blog/podcast: determining key metrics and gathering employee and/or customer feedback
  10. Leveraging your organisation's blog/podcast to build a brand culture internally and externally
  11. Developing your online communications to meet the needs of a diverse employee population
  12. Transforming your organisation's blog/podcast from purely an information source to a comprehensive strategic tool
  13. Building the business case and demonstrating the ROI of your social media program
  14. Monitoring customer feedback and satisfaction
  15. Creating an opportunity for employees to communicate with customers directly and informally
  16. Marketing your blog/podcast both internally and externally to encourage its use
  17. Discovering an untapped market

Microsoft Canada

Tucows Inc.

Public Health Agency of Canada

SYNNEX Canada Ltd

Cognos Inc.

TD Bank Financial Group

Equitable Life of Canada

Canada Post Corporation

Thornley Fallis

Prescient Digital Media

Watson Wyatt Worldwide

WhipperSnapper Gallery

xynoMedia Technology

Segal Communications

Bonfire Communications


Presented By A.L.I.

Supporting Organisations:

According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself."

Several organisations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Expand Your Learning...
Sign up for your choice of these interactive workshops to focus on your individual needs:

Monday, March 31, 2008:

Thursday, April 3, 2008:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
Venue & LodgingRegistration FeesDiscounts & PoliciesAssociation Partners
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