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Back By Popular Demand...The 7th Forum
From The Advanced Learning Institute's Acclaimed
Communications & Marketing Executive Training Series...

"Through its use of blogs, wikis, and an emphasis on real-time collaboration, the Web 2.0 concept is changing the way staff members within companies work together."
Canadian Business Online

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:   Hear practical solutions you can apply immediately to help integrate social media technology into your communication, marketing and public relations programs to build customer and employee relationships and drive bottom-line results from:
  1. Engaging your organization to use social media tools to maximize effectiveness and increase productivity
  2. Developing a social media strategy to drive performance-based communications
  3. Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
  4. Establishing a stronger sense of community and brand
  5. Determining key steps and strategies for setting up and managing an effective blog
  6. Integrating new social media tools with traditional media to multiply results
  7. Building senior management support for your social media programs
  8. Measuring and monitoring the value of your organization's use of social media: determining key metrics and gathering employee and/or customer feedback
  9. Leveraging your organization's Web 2.0 strategy to build a brand culture internally and externally
  10. Developing your online communications to meet the needs of a diverse employee population
  11. Transforming your organization's blog from purely an information source to a comprehensive strategic tool
  12. Building the business case and demonstrating the ROI of your social media program
  13. Creating an opportunity for employees to communicate with customers directly and informally
  14. Marketing your blog both internally and externally to encourage its use
Presented By A.L.I.

The Much MTV Group

Microsoft Canada

IBM Global Business Services

Thornley Fallis Communications and 76design

Mobile Jam Fest


Hill and Knowlton Canada

Uponor, Ltd.

The Hospital for Sick Children (SickKids)

War Child Canada

Give the Gift of Giving

PerkettPR, Inc.

CNW Group

Transmission Content + Creative

Bottree Digital Services




Workplace Safety and Insurance Board of Ontario

Noesium Consulting, Inc.

Supporting Organizations:
IABC Calgary
IABC Ottawa


Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."

Sign up for your choice of these interactive workshops to focus on your individual needs:

Monday, April 27, 2009:

Thursday, April 30, 2009:
Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
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