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Updated Program for Spring 2008...
Now Returning to Washington, DC!

Rave Review from a Past Internal Branding Conference Attendee:
"Amazing case histories the results of the companies who have come in the past and have presented again demonstrate the value of the conference."
J. Serben, Director, Creative Services

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to learn how to create brand champions and advance
your organizational goals by:
  Hear practical solutions you can apply immediately to build bigger and better brands and drive bottom-line results from:
  • Encouraging employees to "live the brand" and removing traditions and obstacles that are hindering delivery of the brand promise
  • Using blogs and other web 2.0 technologies to enhance and improve your internal branding efforts
  • Measuring the effectiveness of your internal branding strategy and maximizing the ROI on your internal branding initiatives
  • Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge
  • Aligning your external and internal branding strategies for a united message in fast-changing environments
  • Developing a global identity to grow your brand on a worldwide basis
  • Cultivating employee behavior that represents your values, mission, brand and business strategy
  • Rewarding employees for demonstrating their brand loyalty
  • Launching an internal branding campaign to become an employer of choice
  • Communicating your brand during radical change or after an M&A
  • Implementing the brand as a business asset to positively affect the bottom line
  • Bringing your brand to life, encouraging employees at all levels to contribute to and deliver the brand promise
  • Building the business case and demonstrating the ROI of your internal branding program
  • Accelerating the brand building process internally by harnessing your organization's creative energy
  • Involving the right partners -- communications, HR, marketing, line operations, etc. -- to ensure an integrated approach across your entire organization
  • Branding for the future to strengthen your organization's morale
Presented By A.L.I.

Federal Aviation Administration,
U.S. Department of Transportation

Mayo Clinic

The Ritz-Carlton Hotel Corporation, L.L.C.

American Eagle Outfitters

U.S. Equal Employment Opportunity Commission


ConAgra Foods

Kaiser Permanente


Pfizer Inc.

Aon Corporation

DLA Piper

Tech Data Corporation

Bonfire Communications

Inward Strategic Consulting


Jim Shaffer Group


Supporting Organization:

Co Sponsor

To Learn And Be Inspired...
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this branding evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
How Can This Conference Help You And Your Organization?
  • Is management anxious to improve the quality of its internal branding communication?
  • Is your internal branding strategy failing to impact your bottom line?
  • Do you want to play a critical role in building a workforce of brand ambassadors?
  • Do you feel that your organization could improve employee behavior and morale?
  • Can your organization improve its brand identity?

If you answered "YES" to any of these questions - don't worry, you are not alone! Organizations across the globe are struggling with internal branding issues just like these. Join us to learn how to solve your internal branding challenges. Call our conference hotline at 1-888-362-7400 to register today! Join the thousands who have benefited from A.L.I. conferences and seminars.

Expand Your Learning...
Sign up for your choice of these interactive workshops to focus on your individual needs:

Monday, May 12, 2008:

Thursday, May 15, 2008
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Pre-Conference WorkshopsAgenda Day 1Agenda Day 2Post-Conference Workshops
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